Welcome to Product Pelican

Audit your catalogue, fix what's missing with AI, and make your products legible to search engines and AI shopping assistants.

🐦 Product Pelican finds what is missing from your product data and helps you fix it — in bulk, with AI, without leaving Shopify.

Missing categories, empty descriptions, images with no alt text, variants with no SKU. Individually small; across a few thousand products they are the difference between a catalogue that search engines and AI assistants understand and one they skip over.

Product Pelican scores every product, shows you exactly what is wrong, drafts the fix, and writes it back to Shopify when you approve it.

What Product Pelican does

Audits your catalogue against 14 checks — categories, titles, descriptions, SEO fields, alt text, images, SKUs, barcodes and prices.
Scores every product with a GEO score out of 100, tracked day by day so you can see the catalogue improving.
Writes the missing content with AI — descriptions, titles, SEO fields, alt text, category attributes and metafields — with your own prompt, reviewed by you before anything is saved.
Reads your product photos, so the copy it writes describes the product as it actually looks.
Generates product FAQs and publishes them to your storefront with structured data that AI crawlers can read.
Audits collections too — descriptions, banner images, SEO and empty collections.
Links related products together with stitching rules, so colourways and sibling products cross-reference each other.
Re-sorts collections with merchandising rulesets.

Nothing is written to your store without you approving it. Every AI suggestion appears as a draft you accept or reject. You can accept them one at a time or in bulk.

Where to start

🚀 Install the app

Install Product Pelican and run your first audit.

⚡ Fix your first 10 products

From install to a measurably better catalogue in about ten minutes.

🔍 The product audit

Every check explained, and how to fix each one in bulk.

📊 Your GEO score

How the score is calculated and how to move it.

What "GEO" means

GEO stands for Generative Engine Optimisation — the practice of structuring your product data so that AI systems (ChatGPT, Perplexity, Google's AI overviews, Shopify's own shopping surfaces) can understand and recommend your products.

Traditional SEO optimises for a human clicking a blue link. GEO optimises for a machine reading your catalogue and deciding whether your product answers someone's question. The requirements overlap but are not identical: an AI assistant needs a real category, complete attributes, an unambiguous title and a description that actually says what the product is — not just keywords.

Product Pelican's GEO score measures exactly that, across six pillars.