> For the complete documentation index, see [llms.txt](https://native-app-co.gitbook.io/product-pelican/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://native-app-co.gitbook.io/product-pelican/reference/privacy-policy.md). # Privacy policy How Product Pelican collects, uses and protects information about you and your store. We respect your privacy and are committed to protecting it through our compliance with this privacy policy ("Policy"). This Policy describes the types of information we may collect from you, or that you may provide, in the "Product Pelican" Shopify application ("Shopify Application" or "Service") and any of its related products and services (collectively, "Services"), and our practices for collecting, using, maintaining, protecting, and disclosing that information. It also describes the choices available to you regarding our use of your information and how you can access and update it. This Policy is a legally binding agreement between you ("User", "you" or "your") and Native App Co ("Native App Co", "we", "us" or "our"). If you are entering into this agreement on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to this agreement, in which case the terms "User", "you" or "your" shall refer to such entity. If you do not have such authority, or if you do not agree with the terms of this agreement, you must not accept this agreement and may not access and use the Shopify Application and Services. By accessing and using the Shopify Application and Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage. ## Collection of information When you install and use the Shopify Application, we receive and store the following information through Shopify: * **Online store details**, such as your myshopify domain, store name, store domain, currency, time zone and Shopify plan. * **Contact information**, such as your store's contact email address. * **Details of the people who use the app**, such as the name, email address and Shopify user ID of the staff member or collaborator signed in to the Shopify admin, which Shopify provides when they open the app. * **Store content**, such as your products, collections, product images, metafields, FAQs, navigation menus and theme details, which the app needs to audit your catalogue and to write and apply content for you. When you use Pelican Brain, we also read the public pages of your online store. * **How the app is used**, such as which pages are opened and which features are used, together with technical details such as browser type. * **Messages you send us**, such as support requests sent through the app's contact form, including the name and email address you give. The app does not collect any personal information about your store's customers. It has no access to your customers or orders. You can choose not to provide some of this information, but then you may not be able to use some of the features in the Shopify Application. Users who are uncertain about what information is mandatory are welcome to contact us. ## Privacy of children We do not knowingly collect any Personal Information from children under the age of 18. If you are under the age of 18, please do not submit any Personal Information through the Shopify Application and Services. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through the Shopify Application and Services, please contact us to request that we delete that child's Personal Information from our Services. ## Use and processing of collected information We act as a data controller and a data processor in terms of the GDPR when handling Personal Information, unless we have entered into a data processing agreement with you in which case you would be the data controller and we would be the data processor. Our role may also differ depending on the specific situation involving Personal Information. We act in the capacity of a data controller when we collect the Personal Information that is necessary to provide your access to and use of the Shopify Application and Services, such as your contact details and the details of the people who use the app. We act in the capacity of a data processor for content you store in or submit through the Shopify Application and Services, such as your product content. We process that content only to provide the Services and in accordance with your instructions. Any of the information we collect may be used for the following purposes: * Create and manage your store's account, plan and billing * Deliver the Services, including auditing your catalogue, generating suggestions with AI, and applying the changes you approve or set to run automatically * Send you service emails, including the weekly report email described below * Respond to your support requests * Understand how the Shopify Application is used so we can fix problems and improve it * Protect the Shopify Application and Services and meet our legal obligations Processing your Personal Information depends on how you interact with the Shopify Application and Services, where you are located in the world and if one of the following applies: (i) you have given your consent for one or more specific purposes; (ii) provision of information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof; (iii) processing is necessary for compliance with a legal obligation to which you are subject; (iv) processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us; (v) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party. In most cases we process your Personal Information because it is necessary to provide the Services you have installed, or because we have a legitimate interest in operating, supporting and improving them. In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract. ### AI-generated content To write suggestions such as descriptions, titles, SEO fields, categories, alt text and FAQs, we send the relevant store content to an AI service provider: for example a product's title, description, metafields and, if you turn on image recognition, its images. We do not send your contact details or the details of the people who use the app. The AI service providers process this content to return a result to us, under their own terms. ### Emails we send We send a weekly report email about your store's progress in the app to your store's contact email and to the last person who used the app, plus any address you add. Every weekly report email has an unsubscribe link, and you can turn it off for your whole store in the app. We may also send you important service messages, such as notices about your plan or about changes to this Policy. ## Payment processing The app's plans are billed through Shopify, using the Shopify Billing API. Charges appear on your Shopify invoice, and we never see or store your payment card or bank details. Shopify's handling of your payment information is governed by Shopify's own privacy policy. ## Disclosure of information We do not sell your Personal Information, and we do not share it for advertising. To provide the Services, we use the following service providers, which process information on our behalf and only for that purpose: | Service provider | What it is used for | | ---------------------------------------------------------------------- | ------------------------------------------------------------------------------------ | | Shopify | The platform the app runs on, and billing | | Amazon Web Services | Hosting the app, and sending emails | | MongoDB Atlas | Our database | | AI service providers (Groq, and from time to time Google or Anthropic) | Generating AI suggestions from your store content | | PostHog | Product analytics: how the app is used | | Slack | Passing support requests to our team | | DataForSEO | Looking up search results for a collection, only when you use a feature that does so | We may also disclose information if we are required to do so by law, or to protect our rights, our Users, or the security of the Services. ## Retention of information We keep your information for as long as the Shopify Application is installed on your store. When you uninstall the app, we delete your store's access to Shopify straight away. Forty-eight hours later, Shopify asks us to erase your store's data, and we then delete the information we hold about your store. We may keep records we need for billing, legal obligations or resolving disputes for as long as those require, up to a maximum of 24 months. Content the app wrote to your store, such as descriptions, alt text, metafields and FAQs, is part of your Shopify store and stays there after you uninstall. We may use aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. ## Transfer of information The Shopify Application is hosted in the United States, and some of our service providers process information in the United States or the European Union. This means your information may be transferred to, stored and processed in a country other than your own. Where we transfer Personal Information from the European Economic Area, the United Kingdom or Switzerland, we rely on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, offered by our service providers. You can ask us for more information using the details in the contact section. ## Data protection rights under the GDPR If you are a resident of the European Economic Area ("EEA"), you have certain data protection rights and we aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights: (i) You have the right to withdraw consent where you have previously given your consent to the processing of your Personal Information. To the extent that the legal basis for our processing of your Personal Information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal. (ii) You have the right to learn if your Personal Information is being processed by us, obtain disclosure regarding certain aspects of the processing, and obtain a copy of your Personal Information undergoing processing. (iii) You have the right to verify the accuracy of your information and ask for it to be updated or corrected. You also have the right to request us to complete the Personal Information you believe is incomplete. (iv) You have the right to object to the processing of your information if the processing is carried out on a legal basis other than consent. Where Personal Information is processed for the public interest, in the exercise of an official authority vested in us, or for the purposes of the legitimate interests pursued by us, you may object to such processing by providing a ground related to your particular situation to justify the objection. (v) You have the right, under certain circumstances, to restrict the processing of your Personal Information. These circumstances include: the accuracy of your Personal Information is contested by you and we must verify its accuracy; the processing is unlawful, but you oppose the erasure of your Personal Information and request the restriction of its use instead; we no longer need your Personal Information for the purposes of processing, but you require it to establish, exercise or defend your legal claims; you have objected to processing pending the verification of whether our legitimate grounds override your legitimate grounds. Where processing has been restricted, such Personal Information will be marked accordingly and, with the exception of storage, will be processed only with your consent or for the establishment, exercise or defense of legal claims, for the protection of the rights of another natural or legal person, or for reasons of important public interest. (vi) You have the right, under certain circumstances, to obtain the erasure of your Personal Information from us. These circumstances include: the Personal Information is no longer necessary in relation to the purposes for which it was collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure such as where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defense of legal claims. (vii) You have the right to receive your Personal Information that you have provided to us in a structured, commonly used, and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance from us, provided that such transmission does not adversely affect the rights and freedoms of others. (viii) You have the right to complain to a data protection authority about our collection and use of your Personal Information. If you are not satisfied with the outcome of your complaint directly with us, you have the right to lodge a complaint with your local data protection authority. ## California privacy rights Consumers residing in California are afforded certain additional rights with respect to their Personal Information under the California Consumer Privacy Act ("CCPA"). If you are a California resident, this section applies to you. In addition to the rights as explained in this Policy, California residents are entitled to request and obtain from us, once a calendar year, information about the categories and specific pieces of Personal Information we have collected and disclosed. California residents also have the right to request deletion of their Personal Information. We do not sell Personal Information. To make a request, simply contact us. We will not discriminate against you if you exercise your rights under the CCPA. ## How to exercise your rights Any requests to exercise your rights can be directed to us through the contact details provided in this document. Please note that we may ask you to verify your identity before responding to such requests. Your request must provide sufficient information that allows us to verify that you are the person you are claiming to be or that you are the authorized representative of such person. If we receive your request from an authorized representative, we may request evidence that you have provided such an authorized representative with power of attorney or that the authorized representative otherwise has valid written authority to submit requests on your behalf. You must include sufficient details to allow us to properly understand the request and respond to it. We cannot respond to your request or provide you with Personal Information unless we first verify your identity or authority to make such a request and confirm that the Personal Information relates to you. ## Links to other resources The Shopify Application and Services contain links to other resources that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other resources or third parties. We encourage you to be aware when you leave the Shopify Application and Services and to read the privacy statements of each and every resource that may collect Personal Information. ## Information security We secure the information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. Information is encrypted in transit between your browser, Shopify, our servers and our service providers. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in our control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and the Shopify Application and Services cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third party, despite best efforts. ## Data breach In the event we become aware that the security of the Shopify Application and Services has been compromised or Users' Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the User as a result of the breach or if notice is otherwise required by law. When we do, we will send you an email. ## Changes and amendments We reserve the right to modify this Policy or its terms related to the Shopify Application and Services at any time at our discretion. When we do, we will revise the updated date at the bottom of this page. We may also provide notice to you in other ways at our discretion, such as through the contact information you have provided. An updated version of this Policy will be effective immediately upon the posting of the revised Policy unless otherwise specified. Your continued use of the Shopify Application and Services after the effective date of the revised Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your Personal Information in a manner materially different than what was stated at the time your Personal Information was collected. ## Acceptance of this policy You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Shopify Application and Services and submitting your information you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Shopify Application and Services. ## Contacting us If you have any questions regarding the information we may hold about you, if you wish to exercise your rights, or if you have any other questions, concerns or complaints regarding this Policy, please contact us at: **** We will attempt to resolve complaints and disputes and make every reasonable effort to honor your wish to exercise your rights as quickly as possible and in any event, within the timescales provided by applicable data protection laws. This document was last updated on 9 November 2026.