Email templates
Design the emails Stork Credit sends to your customers with a drag-and-drop editor and dynamic variables.
Your customers can receive three kinds of store credit email:
Shopify's Store Credit Issued email: By default, when an automation issues store credit, Shopify sends its standard Store Credit Issued email. You can modify that template in your Shopify Admin.
Store Credit Alert: Your own email announcing newly issued credit, designed in Stork Credit. You can choose it instead of Shopify's email on each automation. See Sending the Store Credit Alert.
Store Credit Reminders: Reminders about unspent credit, sent by a reminder automation.
Email templates control what the emails Stork Credit sends to your customers look like. Each template is fully yours to customize — layout, colors, images, and text — using a drag-and-drop editor, with dynamic variables that fill in each customer's details at send time.
Open Email templates in the app navigation.
Your templates
Your store starts with two templates: Store Credit Reminders and Store Credit Alert.
Store Credit Reminders
It is the email used to remind customers about store credit they haven't spent yet — including credit that is about to expire. Customize it now and it will be ready when you set up a reminder automation.
The starting design is personalized to your store: if you've set a brand logo in Shopify (Settings → Brand in your Shopify admin), it appears at the top of the email, and the customer's balance is presented on a card-style graphic showing the amount, its expiry date, and your store name.
Store Credit Alert
The email customers get when an automation issues them store credit, if you've chosen it on that automation. The starting design greets the customer by first name and shows the amount they've earned, the name of the automation that earned it, and the expiry date if the credit expires. It uses your brand logo the same way the reminders template does.
The subject line starts as You've earned $10.00 store credit at Acme Store. You can change it like any other part of the template.
Sending the Store Credit Alert
Order-value, scheduled and threshold automations each have a Notify customers by email setting. When it's on, choose which email the customer gets:
Shopify's store credit email is the default. It doesn't count toward your email allowance.
Stork Credit email sends your Store Credit Alert template.
Each Stork Credit email counts toward the same monthly email allowance as store credit reminders. The form shows how many emails you have left this billing period. See Plans & billing.
A customer always gets one of the two emails. If the Stork Credit email can't be sent, the customer gets Shopify's email instead, and the run log records why. This happens when:
your plan doesn't include Stork Credit emails (the Free plan)
your store was created less than 14 days ago, which protects email deliverability for new stores
you've used up this billing period's email allowance, including part-way through a run
the customer has no email address
The email is sent after the credit is issued. If it fails to send, the customer still has their credit, but nothing is sent in its place. The failure is recorded in the run log with the reason.
Editing a template
Click a template to open the editor. The page has three parts:
Title — an internal name so you can tell templates apart. Customers never see it.
Subject — the email's subject line. Variables work here too.
The design canvas — drag blocks (text, images, buttons, dividers) from the right-hand panel onto the email, then click any block to edit it.
A live preview sits next to the editor and updates as you work, showing the email exactly as a customer would receive it, with sample values filled in for every variable. Collapse it any time you want the full width for designing.
Your changes are not applied until you press Save in the bar at the top. Discard returns the template to its last saved state.
Variables
Variables are placeholders that are replaced with real values for each customer when an email is sent. In the editor, place the cursor in any text block and use the Merge Tags menu to insert one — no need to type it by hand.
Store
Store name
Acme Store
Store URL
https://acme.com
Store email
hello@acme.com
Primary domain
acme.com
Currency code
USD
Customer
First name
John
Last name
Doe
john@example.com
Customer ID
1234567
Store credit balance
Used in the Store Credit Reminders template.
Balance
$50.00
Currency code
USD
Expiry date
Dec 31, 2026
Store credit earned
Used in the Store Credit Alert template.
Campaign title
Spring Rewards
Amount earned
$10.00
Currency code
USD
Expiry date
Dec 31, 2026
Campaign title is the name of the automation that issued the credit, so choose automation names you're happy for customers to see. Expiry date is empty when the credit doesn't expire.
The Balance and Amount earned variables are inserted pre-formatted with your store's money format, so amounts always display with the right currency symbol and separators.
If the preview shows a template error banner, an email using that template may fail to send until the highlighted variable or syntax is fixed. The live preview catches these as you type — fix the flagged part and the banner clears.
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